By As an estate agency, there’s a lot that you can do to make sure that you are getting maximum exposure to your business, services and properties, and reaping all of the available benefits.
As a website design specialists to estate agents, in this blog we’re going to be assessing the benefits of a good website to your agency, from a marketing perspective right the way through to the environmental costs. It should help you to try and make sure that you understand how a website can help.
Cost-Efficiency
One of the first benefits to your business that a great website can bring is cost-efficiency in many areas, but most importantly from a marketing perspective. If we think of a website as being one of the best and cheapest sources of marketing that you have available to you, it becomes evident why you should be considering a site.
It’s a much more economically viable way of marketing because you have a central location from which to project your marketing efforts. When you have social media platforms, this goes hand in hand with them and helps you to link everything back to the site.
We have template websites from £99 which will have all the important basic elements, with great design, and then we have special features such as area guides where you can enhance the immediate area you work in.
The Central Hub
One of the things that you will need to understand when it comes to your website is that it can be a central hub for your activities as a business.
Your website opens avenues for different methods of communication. You can talk to them about deals and offers, link back via social media campaigns, post blogs that establish you as an industry expert, get them to sign up to your newsletter. The potential for a website is limited only by your imagination, and as award-winning website designers to many estate agents we’d be happy to talk to you about the number of features to draw the attention of your customers to your website.
Analytics
Website analytics are vital to understanding the journey of the visitors to your website. The analytics will show you how many visitors you have, what they are doing when they visit your properties to let page, for example; are they then going to your contact page, are they downloading property details. The analytics allow you to make decisions on what is working on your website and what isn’t. Trust us when we say that website analytics, along with great design obviously (!) can make all the difference.
Overall, these are some of the different benefits which can come from having a website for your business. There’s no doubt that it really can make all the difference for helping you to put yourself on the map in a way that can’t be replaced. In this digital age, even a basic website design is vital for keeping yourself known and establishing a presence. You would be very wise to experiment with different types of sites, just to see how each one can benefit you and your business. Do get in touch with us and we’d be delighted to help you with a new website for your estate agency.
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