The Client

Alison George were established in 2005 and are a boutique estate agency operating in Neath, Wales. They pride themselves on excellent customer service and their specialist approach to selling properties, embracing technology throughout the process.

The Website

Alison George came to us seeking a more a cleaner and modern design as their previous website was ageing and was in need of a revamp. It was also, felt the site was somewhat cluttered and lacked focus on key elements of the business.

To achieve a more modern feel for this site, we first made the website responsive, which is an imperative for any business now. Furthermore we placed a real emphasis on clear and large imagery as well as clean call-to-action buttons. This can be seen from across the homepage to the secondary pages, making the site not only aesthetically pleasing but also incredibly easy for users to navigate.

In addition to our standard package, we developed a new integration with the Property Software Group’s Jupix XML Feed to retrieve the property listings every couple of hours and also, “Letting Lead”, an instant valuation tool - so instead of putting the “lead page” onto a seperate sub-domain, we opted to incorporate it into the Website in order to keep the user focussed on the site and everything else that the agent offers.

As normal, we incorporated a variety of up-to-date SEO enhancements across all pages within the website. This is on-top of ensuring the site was quick loading and of course, mobile-friendly.

The new website has given Alison George the online representation their company had envisioned. The new site is not only easy on the eye, but it pushes performance in terms of speed (loading times), mobile-friendliness, and SEO.

If you’d like to see it for yourself, click here.

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