Howarths Estates are a boutique estate agency operating in Rossendale in Lancashire. Howarths have over 25 years experience and know the Rossendale property market inside out. They pride themselves on their local knowledge and specialist approach to selling property.
Howarths Estate Agents reached out to us as their website was beginning to show its age. The team wanted a more modern way to represent their brand while making the user experience for their visitors much simpler.
To achieve a modern feel for this site we placed an emphasis on large imagery and clean calls to action. This can be seen as a consistent theme on the homepage and following through to the secondary pages. Not only does this make the site visually appealing, it makes the site incredibly easy to navigate across any device.
The Howarths team specialise in properties that are struggling to sell and wanted to place an emphasis on this on the home page. In addition, we developed a custom “tagging” feature for the Property Search which enables the user to quickly select where they are in their “property journey” (options include, for example, “Renter”, “First time Buyer”, “Upsizing” or “Downsizing”) which helps to create a much more “human” search and a worthy addition to this Website project.
Howarths Estates have a lot of existing promotional material that they wanted to include within their website. For example, within some of the main landing pages, there are infographics displayed alongside the standard text content - which helps create a much more visual appeal.
The new website has totally revamped Howarths Estates online representation. This new site is not only much easier on the eyes, it performs much better in terms of SEO and loading times.
To take a look through the Howarths Estates Website, click here.