Three reasons why you need SEO

SEO, the three lettered word every business wished they dominated, but not many do.

The internet has transformed the way we live and the way business is conducted, from the simple click of a mouse you can find everything you need. The convenience of the internet has made it no longer optional to have an online presence - it’s essential. But with so many estate agencies embracing the internet, is having an online presence sufficient?

No, this is where you take the next leap… optimising your Website.

Enter SEO

Search Engine Optimization (SEO for short) is a methodology of tactics, strategies and techniques deployed to increase the number of visitors to a website by improving its rankings in search engine results.

If you want to be found online, it's crucial you optimise your website.

Here are three big reasons why you need SEO as an estate agent

Almost everything starts on the internet. 93% of online experiences start on a search engine. These sorts of figures cannot be overlooked and you simply cannot afford to miss out on that many potential visitors. Neglecting your online duties is denying you the chance of being found by the 60million internet users, that's 92.6% percent of the world’s population!

Make your website more visible. Your website is the first point of contact for your clients, it plays a prominent role in generating leads and attracting new ones, but if it's not visible online, then what is it good for? This is where  SEO plays a crucial role. SEO lavishes attention on your website and can give the cutting-edge that it deserves, it is your digital calling card. SEO gets your agency found, noticed, and respected - a website without SEO is like a car without an engine!

Build trust and credibility. When it comes to buying and renting properties, trust plays a vital role in whether the client comes to you or not. This is another area where SEO can be very decisive, it makes your brand stronger and more recognised. The desired goal for your agency should be topping the search results when people enter in your industry relevant keywords and phrases, for instance, if you’re an estate agent in Newcastle, you want to be ranking on page one for ‘houses for sale in Newcastle’. By being on page one, prospects will believe that you're the most authentic and best option - this goes a long way in boosting your credibility as well as strengthening your trust with your audience.

Hopefully, these three compelling reasons have dispelled any doubts you may have had about SEO. A strong SEO strategy can transform your agency and take it to new heights of profitability, online recognition and ultimately success.

If you have any queries about SEO, do not hesitate to get in contact, we’d love to help you become the go-to agency for properties in your local area.