Branding, why is it so important for your estate agency?

Ola Bello By Ola Bello on 8th Mar 2017,

Branding is one of your most important assets, it's not just a logo or a slogan, it's the face of your business, and it will determine whether or not people engage with you or refer you to others. As the old saying goes ”you never get a second chance to make a first impression”.

As an estate agent, your branding is crucial. How you go about branding yourself is nearly as important as the properties you sell, so let’s delve into what makes branding so important for estate agents:

Enhanced Recognition

The competition between estate agents has never been more competitive than it is today. With so many estate agents operating in the same region, it's important that estate agents differentiate. The rise of modern technologies such as smartphones and social media sites has seen the playing field between agents become much more equal.

Everyone has equal rights to online advertising, but the question is how can you be more distinguishable?

This is where your branding can make all the difference, one of the most major components of your brand is your logo. Think of how we instantly recognise the half eaten apple as Apple or the simple 3 pointed star of Mercedes. As the company's major graphical representation, your logo is critical because that simple graphic will feature on every piece of advertising. People tend to do business with brands they are familiar with, consistent and memorable branding will help people feel more at ease at acquiring your services.

Branding gives Credibility

A professional brand creates trust and builds credibility. Customers will be far more likely to purchase from an agency that appears polished and authentic. Buying a house can be an emotional experience, so having a strong reliable brand that indicates trust will make people feel emotionally good when they engage with you.

The Difference maker

Your brand is the DNA of your business. It helps set you apart from your competitors, as mentioned earlier, competition for estate agents is fierce and you need a difference maker.

With so many estate agents about, how do you stand out from the others?

Well your brand personality, slogan, values and general look should be at the core of your strategy, this offers a way for clients and potential clients to quickly and easily categorize you. Ideally, your brand should make you look either authentic or the best solution.

Generate Referrals

As an estate agent, good customer service is a must. People love raving about brands they like. For individuals, it's all about personal pride, and the satisfaction gained from referring a good company to others.

But if your brand isn't up to standard, would people still have the same confidence in referring you?

People are very wary of who they refer as it is a personal reflection of them, so they are a lot more comfortable referring a company that looks good rather than one that looks cheap and unprofessional. A quality brand is essential in generating referrals or viral traffic. Gaining the devotion of your target audience will help you achieve your brand objectives.

Top class branding is built on a strong idea, one that you and your staff can draw inspiration from and can deliver upon. Your brand needs to be a reflection of your agency, execute this and you will definitely reap the rewards as well as building brand loyalty among your customers. Regardless of whether you're seeking an initial brand strategy or an established agent in need of a refresh, we’d love to assistant and elevate you to the next level.

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