By With portal giants such as Rightmove and Zoopla it might seem like there's no need for your own app. Why should you fork out the cash for your own app when you can piggyback on the success of these well established brands? While these portals are great, an over-reliance could be detrimental to your business.
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In the following article I will be breaking down why it is that you need your own app in the market today.
Mobile is the most popular way to browse the internet today:
It's no secret today that people spend most of their time on their phones. Whether it's on social networks or just racking up points with the latest time-killer, people spend all of their time scrolling though pages of apps. With the mobile market exploding with potential why would you not want your business represented there? This method makes your services available 24 hours a day, serving as an up-to-date and reliable source of information.
The big players:
As I said before, Rightmove and Zoopla are going to be great for advertising your properties to a country-wide audience. Do you know who else is making the most out of the 2 most well established portal sites? EVERYONE! As well as your properties being displayed on these sites, you will have compete with everyone else who has uploaded a property in your area. Your potential clients are given to opportunity to browse your competitors and might even find a property before coming across one of your listings.
With your own app, you have the opportunity to engage your clients on a personal basis, with your properties, your branding and free from any competitor activity.
Customer engagement:
Knowing that your potential clients will spend a lot of time on their phones and tablets, why not communicate with them how they want to communicated with? Simple contact forms, your branch by branch contact details and even maps. Clients can choose how and when they want to get in touch with you, all from one place. This not only leaves each customer with a positive experience but makes them likely to return to and recommend your agency.
Staying ahead of the competition:
With ever growing numbers of estate agents publishing their own agencies app it'll be easy to get left behind. Your own app will really set you apart from your competitors who have yet to see an opening in this high-tech market. The companies we currently see thriving are the ones who embrace technology keeping every possible communication channel with their clients open.
In a recent article by the Telegraph it outlined 20 of the best small agents in Great Britain. Of which many already had their own mobile apps (one of these was even done by us!). If you fancy a read you can find the article here.
So if you're ready to take your business to the mobile market, or even if you just have a few questions, get in touch. We're always here to help you explore every option available to you.