4 Reasons why Estate Agents should be using social media

Ola Bello By Ola Bello

Over the past few years, the digital landscape has changed dramatically. Social media for estate agents is no longer an option but more of an imperative. Here are 4 BIG reasons why an estate agent should be using social media although they can apply to any business (including our own):

Social media doesn't cost much

Social media, with its massive reach and huge audience, is the most effective way to promote your business online without investing a ton of money. Creating a profile is free and there are tools out there to help you manage all your profiles from one single dashboard so that helps take some of the stress away.

Developing an audience / following takes time but using the 75% / 25% approach - i.e. 75% of posts are about news / advice / help & support and then 25% are about you and your services - you should find it begins to grow. We’re over 6500 followers on Twitter now and this took around 5 years to develop but now, every time we post, it's seen by at least 3000 people, keeping our engagement with our audience high.

Any paid promotions you decide to invest in, like Facebook Ads etc, are a relatively low cost compared to other marketing expenses. The cost effective nature of social media enables you to see a much greater return on investment when compared to other marketing efforts.

Your customers are already on there

There’s 2.80 billion global social media users in 2017, so many of your customers, clients, and future customers are already actively engaging on social media. It's crucial as an estate agent, that you engage and connect with your audience.

This is where social media can have a big impact on your agency, giving you the opportunity to be in front of people who are relevant to your business and local area. Given the competitive nature of the property industry, social media is more important than ever in marketing your home to potential buyers or tenants.

At Estate Apps, we consider social media an integral part of the business. Our brand recognition is through the roof and for an SME focussed on the property industry, that’s priceless.

Get in front of your competition

Although many agents use social media these days, it’s still surprising that a lot of companies are yet to get to grips with it properly. This is where you can turn it into your advantage, a lot of agencies neglect the engagement side of social media and solely put their efforts on advertising their properties. There is so much more to social media than just advertising your properties, by adding an human touch and engaging with your audience, your brand awareness will go through the roof.

Improves brand loyalty

A staggering 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. Reviews by followers can go a long way in improving your brand’s credibility, with people more inclined to contact you when looking to buy, sell or let a property.

Your followers can see what your up to on a daily basis, giving you the opportunity to interact with them in real life and provide quick answers to their needs, this can go a long way in keeping potential customers satisfied.

By using social media, estate agencies can create more substantial, personal relationships with their clients while enhancing the visibility of their brand.

So there’s 4 powerful reasons as to why your business should be incorporating social media into its digital marketing strategy. To gain a deeper understanding of how social media can benefit your business, download our free Ebook ‘ How to make effective use of social media for your estate agencies’.

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